Job Description
The Marketing Executive play a key role in promoting the hospital’s services, building brand awareness, and attracting new patients. The position involves developing and executing marketing strategies, campaigns, and initiatives to support the hospital’s growth objectives. The ideal candidate will be skilled in event planning, network building, content creation, and community outreach, with a focus on healthcare and patient engagement.
Job Responsibilities
- Marketing Strategy & Planning:
- Assist in the development and implementation of the hospital’s marketing and communication strategies.
- Conduct market research to identify trends, patient needs, and competitive positioning.
- Work with the marketing team and hospital operation team to create a comprehensive annual marketing plan including the budget, aligned with hospital goals and objectives.
- Promote key hospital services, specialities and physician profiles through various marketing channels.
- Ensure all marketing materials and activities are consistent with the hospital’s brand guidelines.
- Digital Marketing
- Assisting and supporting the Marketing Manager in digital marketing planning and execution.
- Executes all web, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains the social media presence of the hospital by posting regular content to engage with community and promote hospital services.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI/KPIs).
- Create and manage email marketing campaigns, newsletters and patient communications.
- Prepare content write-up and work with internal team to proofread and edit content produced by teammates or agencies, including conceptualizing the projects upfront and copy-editing prior to any publishing.
- Event Coordination and Execution
- Plan and execute promotional campaigns and events planned by the Marketing Department, such as health fairs, seminars, and community outreach programs to promote the hospital’s services.
- Organise and implement campaigns to drive awareness around hospital events, health initiatives, and wellness programs.
- Ensure events are effectively promoted to achieve desired outcomes.
- Collaborate with healthcare providers and medical staff to gather accurate and relevant content about new services, treatments or medical achievements.
- Build relationships with local businesses, organisations, and community groups to enhance the hospital’s visibility and reputation.
- Patient Engagement
- Implement patient engagement strategies to improve patient satisfaction and loyalty.
- Assisting and supporting the Marketing Manager in creating content that educates and informs patients about the hospital’s services and healthcare topics.
- Implement marketing plans in relation to the development and distribution of patient newsletters, brochures, and other communications.
- Liaising with relevant third parties and authorities during the development and implementation stage.
- Liaising with various internal and external stakeholders, including but not limited to, relevant departments within the company, customers, vendors / suppliers, etc.
- Any other ad hoc duties as assigned by the Company/Management/Board/Reporting Superior.
Requirements:
- Degree in Marketing, Business Administration or any other related discipline
- Previous experience in marketing, preferably in the healthcare will be an added advantage.
- Proficient in digital marketing tools and platforms, including SEO, Google Analytics, social media management tools, and email marketing platforms.
- Creative thinking and problem-solving skills, with attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of healthcare trends, patient needs, and community engagement strategies.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and knowledge of using video and picture editing software such as Adobe, Canva is an added advantage
